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Framing costs nothing and is the difference between looking like a presenter and looking like a security recording.
Height
At or just above eye level, tilted slightly down. Below eye level is the angle that makes people look uncomfortable without anyone being able to say why.
If the camera sits on top of a low monitor, raise the monitor or mount the camera separately. A stack of books is a legitimate solution.
The eyes on the upper third
Place your eyes about a third of the way down the frame. Everything else follows: headroom becomes correct, you fill the frame properly, and the composition looks deliberate.
This single rule fixes most framing problems in one adjustment.
Distance
Mid-chest upwards is a good default. Closer than that and a wide webcam lens begins to distort your features. Further and you become small in a large frame.
If you must be further away, crop in rather than moving the camera, provided you have the resolution to spare.
The background
Check what is behind you before you go live. A doorway, a cluttered shelf or a bright window all pull attention. If none of it can be tidied, a green screen removes it. A little depth behind you looks better than a wall directly at your back, and a small light on that wall gives the shot depth.
Questions people ask
How high should the camera be?
At or very slightly above eye level, angled a fraction downwards. A camera below eye level looks up your nose and at the ceiling behind you, which is unflattering in a way viewers register without being able to name. Slightly above eye level is the angle used in nearly all professional presenting. If your camera sits on a monitor that is already low, raise the monitor or mount the camera separately rather than accepting the angle.
How much space should be above my head?
A small amount, roughly the width of a couple of fingers on screen. Too much headroom pushes your face into the lower half of the frame and fills the top with empty wall, which makes you look small and distant. Too little and you appear cropped at the top. The reliable trick is to place your eyes on the upper third of the frame, which is the standard framing for a person talking to camera and looks right almost automatically.
How far should I sit from the camera?
Close enough that you fill a good portion of the frame, typically from mid-chest upwards, and far enough that a wide webcam lens does not distort your features. Most webcams have quite wide lenses, and sitting very close exaggerates whatever is nearest the camera, usually your nose. If you are too far away, cropping in slightly is better than moving the camera closer, provided the resolution allows it.